why is it important for companies to invest in building a complete data and analytics platform?

It produces cultural support and alignment, a growth mindset, and new ideas and priorities to improve business processes.   It creates awareness of what data can do to improve business processes.   It generates insights by housing data in one place and converting it into easily consumable information at high speed.  It stores large amounts of data that are easily retrievable for future business growth.

It helps businesses find new business opportunities and also identify new products and services. ...

Social media sites too are using the data collected and are leveraging targeted ads for sending across to the customers based on their interests.

It produces cultural support and alignment, a growth mindset, and new ideas and priorities to improve business processes.

It creates awareness of what data can do to improve business processes.

It generates insights by housing data in one place and converting it into easily consumable information at high speed.

It stores large amounts of data that are easily retrievable for future business growth.

It generates insights by housing data in one place and converting it into easily consumable information at high speed.